Website Optimization,
Meta
Tags, -Adapting for Search Engine Entries
What use is the
best looking Web page, if the code behind it is not in order or even
incorrect?
What are
Meta Tags?
Meta Tags provide information within the
source code of an HTML page that is not usually visible in a browser. This
information is very important for search engine robots though.
Example:
<head>
<title>Short
relevant title for this page!</title>
<meta http-equiv="Content-Type"
content="text/html; charset=iso-8859-1">
<meta name="description"
content="relevant content of this page">
<meta name="keywords"
content="relevant key words this page should be indexed by ">
<meta name="author"
content="FSnD Promoting">
<meta name="robots"
content="INDEX,FOLLOW">
</head>
Title:
The title of a page - visible in the
title bar of your browser - is very important, but is often forgotten.
Search engines often use the title of a page to index it. Should not
contain more than 60 characters.
Content-Type: "iso-8859-1" : Tells the browser which
language code page to use. Important for search engines that only index
pages for a certain language. The browser uses this information to display
language specific characters.
Description: If possible, should contain a whole
sentence( up to 200 characters ). This sentence describes the page and its
contents. Often used by search engines for ranking a page.
Keywords: The key words contained in this page. 255
characters are OK. The sequence is not unimportant. These keywords should
also appear in main part of the page - if possible at the beginning,
titles are good.
Author: Who is responsible
for the contents of this page. Sometimes displayed in search engine
results.
Robots: Tells the search engine robots, bots and spiders,
what to do with this page and when to come back to find changes.
Keep in mind there are
far more Meta Tags than we can explain on just one page.
We will create the Meta Tags
relevant for your Web site according to the exact sequence and amount
expected by the most popular search engines for well optimized HTML pages.
These we will insert into your HTML code after consultation with you or
your webmaster..
The contents of your page or Web
presentation is also important. Make sure you do not overload your page
with pictures and do not create pages that are too large.
For your start page it is recommended to
first find out the most important search or key words for your
presentation. Ask customers, friends or acquaintances which search words
they would use in their preferred search engine to find your page.
Titles are marked as H1 - definitely better
than just using plain text.
Interested? Please
direct inquiries to: Support@FSnD.de
We will create a personalized offer that fits your needs.
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